Marketing is a must if you are looking to give your business an online presence and attract the right audience. While there is no such thing as a quick fix, there are some strategies that you can implement right now in order to grow your business and achieve more.
Every business has to understand where it is going and to begin, you need a strategy that is focused on your goal and budget. So, you can begin this by identifying 5 KPIs that you can measure such as traffic, direct revenue and qualified leads.
Furthermore, you can also set your budget which is recommended to be around 8% of your total revenue while it is important to ensure you focus on the process that will enable you to achieve your goal.
Social media reaches far and wide so it might be tempting to try and cover them all but it is recommended that you focus on one channel at a time. If you try to manage several channels then you are likely to be overwhelmed. It’s not possible to devote all of your time to a number of different social media channels, so pick one and focus on that.
So, identify your audience, determine their persona and then find out which platform they use. You can also check out competitors to find out what platforms they use and then you can begin creating content that addresses their particular persona.
Almost 60% of marketers claim that email marketing is most effective for generating revenue, so it is not a strategy that you want to overlook. To get started, you will need to create a long-term content strategy that drives organic traffic to your website. Then you should create a number of opt-in offers and make use of an email list popup form.
There are many different tools out there that can help you create an email signature where you can include links, banners and CTAs. Through email marketing, you can target active users, those who don’t respond and those who are possibly likely to take action. This is all achieved through analysis and data, enabling you to create bespoke email campaigns based on your audience and their behaviours.
Many consumers are now ignoring ads which makes it important to target keywords. So, you should place a focus on low competition, long-tail keywords and use tools such as SEMRush that can help you to identify high-ROI keywords that can increase the quality of leads that visit your website.
Market research plays a pivotal role in the success of your business and if you don’t know who you are marketing to, then you are going to face challenges when it comes to communication.
One of the most effective ways of carrying out market research is to carry out surveys. You can carry out surveys on different audiences based on their behaviours and actions. You can then collect the data, analyse it and implement effective strategies that enable you to do more.
Marketing is wide and varied and there are plenty of tried and tested methods that you can implement right now. So, give these strategies a try and discover how easy it can be to point your business in the right direction.
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