Data lists are an easy way to jump-start your marketing content. They are a compilation of data typed in an Excel spreadsheet that can be very helpful when it comes to drafting marketing text on any topic. 

You may have seen this type of list on the side of cereal boxes or TV commercials for products and services that advertise what each item is and how much it costs.

Data lists are the most popular form of content on social media, and can be leveraged by businesses to engage their audience.

Here are 9 steps on how to create marketing content based on data lists:


1. Set a goal for your content marketing campaign

Your marketing goal is the number one factor in determining the strategies that you will employ. Once that is set, then you can choose which marketing techniques are best for your company

A good rule of thumb to follow is to stay within your marketing budget for the year — don’t try to get too fancy with your plan.


2. Get to know your prospects

As a business, you should have a clear understanding of who your target audience is.

There are many different ways to determine what your target audience might be. One way is analyzing customer demographics and behavior data

This can be done by looking at the age, income level, work culture, hobbies, lifestyle choices, and more.

The idea is to get to know them better, so you can create relationships that last. You need to know who the prospect is, what they do, what their pain points are, where they live, and how you can help them. 


3. Set up a blog

In order to keep up with the digital age, many marketing professionals are turning to blogging as a way of boosting brand awareness and generating leads

Blogging can be a useful tool for any business, regardless of size or industry. 

It is also an excellent way to record memories, document important events, and share photos. 

In order to set up a blog, you must first find a website host that offers unlimited disk space and bandwidth. It’s also important to choose a host that can offer you a custom domain name.


4. Make sure your content is up to date

Updating your content often can be a much overlooked step in digital marketing. 

Many businesses will write a blog post that was initially very timely and then never update the post even as the time period that was discussed has passed. 

This can easily lead to you being irrelevant and not being seen as a resource within your industry, so it’s important to always have fresh content

You need to update it with new information so that people who are interested will be able to find it.


5. Start making newsletters

A newsletter is an important form of communication in the business world. 

The newsletter can be used to provide company updates, showcase new products or services, build relationships with customers and employees, announce changes in operations, and much more.

They are also an excellent way to gain new customers because people like to be on the mailing list of popular businesses. 


6. Always stay updated on the hottest keywords

Many internet users are always looking for the next big thing. They want to know what’s going on in the world, and they want to be a part of it. 

This is where keyword research comes in handy. There are a lot of different ways to find new ideas like watching the news, checking social media mentions, reading industry blogs, or even using keyword tools.

Keywords are crucial for today’s marketing techniques, as they help connect companies to their potential customers.


7. Try to implement other marketing strategies

The modern marketing world is very competitive. To stand out in the crowd, companies use different strategies to get their products in front of consumers.

These strategies can include things like product placement, celebrity endorsements, contests, and more

Marketing tactics such as advertisements, promotions, and events can also help companies grow their customer base and increase profits.


8. Get into social media to widen your reach

Social media has revolutionized how businesses communicate with their customers. But many marketers still struggle to create content that resonates with today’s online consumers

If your goal is to grow your brand and reach a wider audience, then you need to spend time and energy on building an authentic and recognizable presence in the social media space.

Companies use social media to expand their customer base by reaching new customers on channels they are already using, but did not know about.

As the age of social media progresses, it becomes more and more important for companies to leverage their newfound marketing power.


9. Don’t forget about paid ads

When you think about advertising, you might not automatically want to use paid ads. These ads typically require a lot of money and the idea is often met with skepticism. 

But as time has gone by, there are now more and more benefits to using paid ads. Companies such as Google and Facebook now specialize in these types of ads which make them an optimal choice for those wanting to advertise their business or products.

One of the benefits of using paid ads is being able to target who sees your ad. This means that you have the ability to pinpoint people looking for your product or service.



In order to stay on top of your company’s competition, it is important to have a marketing plan that is tailored to your demographic. This means you need to create content based on the wants and needs of your target audience. 

Businesses have to create a lot of marketing collateral, and what they produce has to be tailored to the needs of their audience. This is especially true for companies that have a huge prospect list. 

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