The Best Marketing Strategies for Small Businesses in 2021

Hiring an actual marketing manager to execute effective strategies is often out of the budget for small businesses—and that’s fine.

At the early stages of the business, manpower is the immediate hiring priority. Marketing is then mostly left to the word-of-mouth of current customers. But business owners can make the most out of their resources with low-budget marketing tactics that can prove to be highly profitable. Given a week or a month, you’ll see your return on investment (ROI) reflect on your sales.

And if spending several hundred dollars on marketing intimidates you, don’t worry. Like most things in business, it’s a risk worth taking. Only this comes with proof and research.

Read on to see the best and most affordable marketing strategies for small businesses in 2021:

Why You Should Never Outsource Your Marketing: The 3 Best Reasons

Nowadays, every aspect of running a business can be outsourced—including a company’s marketing team.

It’s become extremely popular when it comes to tasks that businesses don’t want to or don’t know how to do. Popular examples of outsourced services include lead generation, graphic design services, and financial management. All of which focus on singular tasks with an industry professional.

And while outsourcing has more pros than cons like reduced costs on employee benefits and office space, it isn’t always the wisest business strategy to make. Especially on something as important as the company’s marketing team.

So in this article, we’re discussing 3 of the best reasons why you should opt for an in-house marketing team instead of outsourcing it.

How to Use Outbound Marketing to Grow Your Business

Outbound marketing, also known as interruption marketing, is a strategy where businesses call attention to their brand through paid ads, commercials, and cold outreach. As opposed to inbound marketing where customers are the ones to actively seek out the brand.

Having a solid outbound marketing strategy is key for every young business. As an example, companies use print and digital media to make their presence known. In a situation where customers would’ve otherwise never heard of them.

To help businesses thrive online, here are some examples that you can apply to your business.

What’s the difference between inbound marketing and SEO?

If you’ve been looking to generate more sales and have been reading up on effective digital marketing strategies that you want to implement, you will probably have come across the terms inbound marketing and SEO. For those who are not in the “digital marketing game”, these terms can get quite confusing! They both help you get more traffic to your website and generate leads… so what’s the difference?

There is definitely an overlap with inbound marketing and SEO, as there is with various forms of digital marketing, but hopefully this article clears up the difference between inbound marketing and SEO.

Optimise your website for inbound marketing

When we hear the word “optimisation”, it’s natural to immediately think someone is referring to SEO (search engine optimisation). However, it doesn’t always have to be the case. You can optimise your website for a variety of things – for speed, to generate more leads etc., although these things also probably do help with SEO too!

With this confusion, a question we often get asked is: “What’s the difference between SEO and inbound marketing?” In general, inbound marketing refers to the content you create in order to generate leads and opportunities, but SEO is how you optimise your website so that it ranks higher in search engines such as Google and Bing.

In this article, we take a look at how you can optimise your website to improve lead generation and boost the results of your inbound marketing campaign.

Inbound Marketing Strategies That Actually Work

Content is still king! Even with all the developments in marketing, good quality content is still one of the most powerful marketing tools you have. This is because it allows customers to come to you, which is the point behind inbound marketing.

There are many different inbound marketing strategies that marketers shout about these days, but which ones actually work? We explore our favourite inbound marketing strategies here and explain why we think these are the most effective marketing strategies to help you increase your consumer base.

Clean Your Email Marketing List and Improve ROI Along the Way

Did you know that the average email marketer sends nearly 400 emails per year? That’s a lot of emails and it can be a big task to keep up with. But, what we told you that it’s possible to clean your email list without hurting your email marketing ROI? It’s true!

When many people think about removing inactive subscribers from their list, they worry they’ll stop getting new customers and decrease their ROI. But that just isn’t the case.

In fact, cleaning your list will do just the opposite: it will improve your ROI by increasing the number of open rates, click-through rates, and conversions per campaign.

4 Powerful Strategies to Market your Business Without a Website

So, you’re running a business with a passion for what you do and you also have a growing customer base, but you don’t have a website and you’re wondering how to market your goods. The answer is not to give up because there are many other ways to market a business that don’t involve a website – and in many cases, will be even more effective.

Here are 5 powerful strategies to market a business without a website.

5 Steps in Creating an Inbound Strategy that Works

Think of inbound marketing as a way to inspire curiosity about your product or service. Instead of spending money on advertising, you’ll be focusing on creating content that will be shared freely and organically, without any cost to you.

People will always be drawn to quality content. As long as you’re providing something valuable, your audience will share it. So how do you get started? Here are 5 easy steps on how to create an inbound marketing strategy that works for your business.

Three Steps to Cold Emails

Every business thrives on gaining new customers. This has always been an important part of running a company, but with increasing competition from all sides, the emphasis on gaining and retaining customers is more vital than ever.

There are lots of different ways to attract custom. No matter how great your business, without people knowing about it, the company will falter. One way to draw in new customers is to perfect the art of the cold email.

Now taking the place once occupied by cold calling, a cold email will compel your prospect to engage with the business and ultimately tempt them to make a purchase.

Here’s how to get your cold emails right, time and again.

Simple Things You Can Do to Maximise Inbound Marketing

We all know inbound marketing is one of the most powerful marketing tactics for businesses. It’s the glue that holds together your marketing strategy. If you’re in the business of marketing, then you know that inbound is the way to go. Inbound marketing is the focus of your marketing efforts on turning your customers into your ‘marketers’ or genuine advocates who’ll get the word out about you!

But what if you’re not an expert in this field? How can you learn the ropes and make the most of inbound marketing? In the past, inbound marketing seemed like a marketing strategy for B2B companies. But the truth is that inbound marketing is for everyone.

Here are some simple tips to make the most of inbound marketing.

6 Ways to Increase Your Conversion Rates With Inbound Marketing

If you want to grow your company and boost your conversion rates, you need to stop marketing to your customers and start marketing with them. Inbound marketing is the process of attracting the right prospects to your marketing funnel by providing them with educational content, which they can consume at their own pace.

It’s a strategy that’s very effective for getting prospects to buy your product. How do you get started with inbound marketing? Here are five simple steps to get you started on the path to increased conversion rates.

If you’re looking to improve the leads you get from your website, here are six sure-fire ways to improve your conversion rates with inbound marketing.

3 Ways You Can Create Data-Driven Content

How many times have you struggled with creating marketing content? This is a common problem for marketers. In the mad dash to create content, marketers often end up publishing content that doesn’t generate desired results. So it’s time to make a change. The solution is to create marketing content based on data.

Here we’ll explore 3 different ways you can create data-driven content and show you how to get started using data for your own content marketing.

How To Find Prospects When You Have No Idea Where To Start

Prospecting can be a chore especially when you don’t know where to start. It’s not as simple as merely asking your network ‘Hey, can you hook me up with these people?’ This is true even if you have a great network.

Prospects are found through a variety of channels, including online sources, business directories, and the phone book. But it can be tough to determine which prospecting methods will be most effective for your specific needs. Luckily, there are a few different ways to find prospects that are most likely to help you reach your goals if you’re feeling a bit lost.

How to use Inbound Marketing to get more leads

The way that we communicate with customers has altered dramatically in the past decade. The Internet is growing at an exponential rate, and it’s changing how businesses grow, too. Inbound marketing is a proven and cost-effective method of generating leads and creating brand awareness. Here’s how to use inbound marketing to get more leads.

3 Ways To Boost Your Organic Traffic

One of the best ways to drive more traffic to the website and increase your website conversion is by boosting your organic traffic.

Whilst a lot of businesses are often using paid ads for instant results, your website’s organic traffic can also help you get more conversions. It may take longer to convert, but many users find organic results more reliable and are more likely to click these results instead of the ads.

There are several ways on how you can increase your website’s organic traffic. Here are some of them

3 Overlooked Places to Find Prospects and Hit Gold

They say there’s plenty of fish in the ocean. They didn’t say there’s an infinite number to go around. They also didn’t say which ocean.

If you’re struggling to find new prospects in the proverbial ocean, you’re not alone. All-time low conversion rates and challenging economic conditions are causing more businesses, marketers, and sales teams to struggle. The good news is that there are plenty of places to find new prospects, and we’ve got 3 of the most overlooked places that are actually hidden treasure sites waiting to be plundered in a good way!

5 Inbound Strategies Every Business Should Adopt this 2021

Inbound marketing is a strategy that focuses on attracting visitors to your website through content and online engagement, rather than expensive outbound advertisements. It’s also an effective way to generate leads for any business.

There are many inbound marketing tactics, but what ones will work best for your business? Here are five inbound marketing tactics that will work for any business.

Inbound Marketing for Beginners

We’ve already talked about outbound marketing in a previous blog, now let’s talk about the other twin — inbound marketing. Just like outbound, inbound marketing is a powerful strategy that aligns your company’s goals with the customer’s desired experience, and it can be used by any organization, regardless of size.

However, inbound marketing won’t be much of a powerhouse if you don’t know what it is, what it’s for, and what you can do with it. So, we created this little guide to tell you the most important things you need to know to get you started on inbound marketing.

3 Proven Ways to Get Prospects to Like and Trust You

Marketing and selling your product require you to reach out to potential customers, even those who are still on the fence. We’ll tell you now, it’s not easy to convince these people to buy your product/service.

Unfortunately, people aren’t predisposed to listen to what marketers, advertisers, salespeople, and businesses have to say. Outbound marketing overcomes this challenge (and some others) by closing the gap of distrust and unfamiliarity between you and your prospects.