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5 Steps in Creating an Inbound Strategy that Works

5 Steps in Creating an Inbound Strategy that Works

Think of inbound marketing as a way to inspire curiosity about your product or service. Instead of spending money on advertising, you’ll be focusing on creating content that will be shared freely and organically, without any cost to you.

People will always be drawn to quality content. As long as you’re providing something valuable, your audience will share it. So how do you get started? Here are 5 easy steps on how to create an inbound marketing strategy that works for your business.

Three Steps to Cold Emails

Three Steps to Cold Emails

Every business thrives on gaining new customers. This has always been an important part of running a company, but with increasing competition from all sides, the emphasis on gaining and retaining customers is more vital than ever.

There are lots of different ways to attract custom. No matter how great your business, without people knowing about it, the company will falter. One way to draw in new customers is to perfect the art of the cold email.

Now taking the place once occupied by cold calling, a cold email will compel your prospect to engage with the business and ultimately tempt them to make a purchase.

Here’s how to get your cold emails right, time and again.

Simple Things You Can Do to Maximise Inbound Marketing

Simple Things You Can Do to Maximise Inbound Marketing

We all know inbound marketing is one of the most powerful marketing tactics for businesses. It’s the glue that holds together your marketing strategy. If you’re in the business of marketing, then you know that inbound is the way to go. Inbound marketing is the focus of your marketing efforts on turning your customers into your ‘marketers’ or genuine advocates who’ll get the word out about you!

But what if you’re not an expert in this field? How can you learn the ropes and make the most of inbound marketing? In the past, inbound marketing seemed like a marketing strategy for B2B companies. But the truth is that inbound marketing is for everyone.

Here are some simple tips to make the most of inbound marketing.

6 Ways to Increase Your Conversion Rates With Inbound Marketing

6 Ways to Increase Your Conversion Rates With Inbound Marketing

If you want to grow your company and boost your conversion rates, you need to stop marketing to your customers and start marketing with them. Inbound marketing is the process of attracting the right prospects to your marketing funnel by providing them with educational content, which they can consume at their own pace.

It’s a strategy that’s very effective for getting prospects to buy your product. How do you get started with inbound marketing? Here are five simple steps to get you started on the path to increased conversion rates.

If you’re looking to improve the leads you get from your website, here are six sure-fire ways to improve your conversion rates with inbound marketing.

3 Ways You Can Create Data-Driven Content

3 Ways You Can Create Data-Driven Content

How many times have you struggled with creating marketing content? This is a common problem for marketers. In the mad dash to create content, marketers often end up publishing content that doesn’t generate desired results. So it’s time to make a change. The solution is to create marketing content based on data.

Here we’ll explore 3 different ways you can create data-driven content and show you how to get started using data for your own content marketing.

How To Find Prospects When You Have No Idea Where To Start

How To Find Prospects When You Have No Idea Where To Start

Prospecting can be a chore especially when you don’t know where to start. It’s not as simple as merely asking your network ‘Hey, can you hook me up with these people?’ This is true even if you have a great network.

Prospects are found through a variety of channels, including online sources, business directories, and the phone book. But it can be tough to determine which prospecting methods will be most effective for your specific needs. Luckily, there are a few different ways to find prospects that are most likely to help you reach your goals if you’re feeling a bit lost.

How to use Inbound Marketing to get more leads

How to use Inbound Marketing to get more leads

The way that we communicate with customers has altered dramatically in the past decade. The Internet is growing at an exponential rate, and it’s changing how businesses grow, too. Inbound marketing is a proven and cost-effective method of generating leads and creating brand awareness. Here’s how to use inbound marketing to get more leads.

3 Ways To Boost Your Organic Traffic

3 Ways To Boost Your Organic Traffic

One of the best ways to drive more traffic to the website and increase your website conversion is by boosting your organic traffic.

Whilst a lot of businesses are often using paid ads for instant results, your website’s organic traffic can also help you get more conversions. It may take longer to convert, but many users find organic results more reliable and are more likely to click these results instead of the ads.

There are several ways on how you can increase your website’s organic traffic. Here are some of them

3 Overlooked Places to Find Prospects and Hit Gold

3 Overlooked Places to Find Prospects and Hit Gold

They say there’s plenty of fish in the ocean. They didn’t say there’s an infinite number to go around. They also didn’t say which ocean.

If you’re struggling to find new prospects in the proverbial ocean, you’re not alone. All-time low conversion rates and challenging economic conditions are causing more businesses, marketers, and sales teams to struggle. The good news is that there are plenty of places to find new prospects, and we’ve got 3 of the most overlooked places that are actually hidden treasure sites waiting to be plundered in a good way!

5 Inbound Strategies Every Business Should Adopt this 2021

5 Inbound Strategies Every Business Should Adopt this 2021

Inbound marketing is a strategy that focuses on attracting visitors to your website through content and online engagement, rather than expensive outbound advertisements. It’s also an effective way to generate leads for any business.

There are many inbound marketing tactics, but what ones will work best for your business? Here are five inbound marketing tactics that will work for any business.

Inbound Marketing for Beginners

Inbound Marketing for Beginners

We’ve already talked about outbound marketing in a previous blog, now let’s talk about the other twin — inbound marketing. Just like outbound, inbound marketing is a powerful strategy that aligns your company’s goals with the customer’s desired experience, and it can be used by any organization, regardless of size.

However, inbound marketing won’t be much of a powerhouse if you don’t know what it is, what it’s for, and what you can do with it. So, we created this little guide to tell you the most important things you need to know to get you started on inbound marketing.

3 Proven Ways to Get Prospects to Like and Trust You

3 Proven Ways to Get Prospects to Like and Trust You

Marketing and selling your product require you to reach out to potential customers, even those who are still on the fence. We’ll tell you now, it’s not easy to convince these people to buy your product/service.

Unfortunately, people aren’t predisposed to listen to what marketers, advertisers, salespeople, and businesses have to say. Outbound marketing overcomes this challenge (and some others) by closing the gap of distrust and unfamiliarity between you and your prospects.

4 Costly Outbound Marketing Mistakes to Avoid in 2021

4 Costly Outbound Marketing Mistakes to Avoid in 2021

Those who’ve been keeping an eye on marketing trends over the past few years have probably seen significant shifts that’ll shape how businesses market their products and services. Some say that email marketing is on the decline (naysayers) while SEO, PPC, and content marketing get more and more headway every year.

With so many predictions and an uncertain business climate, it’s easy to feel jittery about marketing. And when you’re unsure, it’s easier to make mistakes. If you want to avoid being in the annals of marketing fails of 2021, here are 4 outbound marketing mistakes to look out for and avoid at all costs.

How To Use Prospect Data Lists To Get More Sales: 4 Proven Strategies

How To Use Prospect Data Lists To Get More Sales: 4 Proven Strategies

It’s no secret that sales is a numbers game. If you want to increase your sales, you need more leads. This is where the prospect data list comes in. Prospect lists are a great way to find new clients and create opportunities for conversion and grow profits.

But of course, it’s not smooth sailing to the sunset yet.

How to Use Outbound Marketing to Grow Your Business

How to Use Outbound Marketing to Grow Your Business

Outbound marketing is one of the many ways you can increase your visibility online. It’s a form of marketing in which you’re proactively reaching out to people who might be interested in what you’re selling. It’s also a great way to grow your business as it can rapidly expand your reach and generate new leads that increase revenue. Despite packing some serious marketing muscle, outbound marketing is often overlooked. Some entrepreneurs and marketers aren’t even aware of its full potential.

Inbound tactics may no longer be enough to grow your business. You’ll need to bring out the big guns and complement inbound efforts with outbound strategies. If you’re not sure about it, here are 4 ways you can use outbound marketing to grow your business.

5 Social Media Strategies for B2Bs in Any Industry

5 Social Media Strategies for B2Bs in Any Industry

B2B companies are constantly redefining what it means to be a brand in the digital landscape. IBM, Google, Cisco, Adobe, General Electronics — these are just some of the big names in business that are winning in social media. Sure, their recognizable names, global status, and near limitless resources give them a distinct advantage in the world of social media marketing but there’s more to it than that.

These brands know their social media game and we’ll do well to follow their lead, regardless of what industry you’re in. Here’s how they’re doing it