Hiring an actual marketing manager to execute effective strategies is often out of the budget for small businesses—and that’s fine.
At the early stages of the business, manpower is the immediate hiring priority. Marketing is then mostly left to the word-of-mouth of current customers. But business owners can make the most out of their resources with low-budget marketing tactics that can prove to be highly profitable. Given a week or a month, you’ll see your return on investment (ROI) reflect on your sales.
And if spending several hundred dollars on marketing intimidates you, don’t worry. Like most things in business, it’s a risk worth taking. Only this comes with proof and research.
Read on to see the best and most affordable marketing strategies for small businesses in 2021: