Outbound marketing lets you build relationships with new and existing customers outside of your website and email campaigns. But oftentimes, a persistent salesperson makes customers feel either anxious or annoyed.
Outbound marketing is the ongoing process of attracting and retaining customers. Some examples of this include cold-calling, direct emailing, event sponsorships, billboards, etc.
For reference, imagine moments where mallgoers avoid making eye contact with salespeople handing out flyers at the mall. The salespeople notice this—and yet they still ambush the people subtly trying to get away.
Even if you mask it as persuasion tactics, you can’t remove the feeling of having crossed a boundary with the people you approached. It puts them on the spot, and that makes them uncomfortable.
But when done correctly, this type of marketing should be low-pressure and provide a refreshing break from all the other sales pitches your customers receive on a daily basis.