Clean Your Email Marketing List and Improve ROI Along the Way

Clean Your Email Marketing List and Improve ROI Along the Way

Did you know that the average email marketer sends nearly 400 emails per year? That’s a lot of emails and it can be a big task to keep up with. But, what we told you that it’s possible to clean your email list without hurting your email marketing ROI? It’s true!

When many people think about removing inactive subscribers from their list, they worry they’ll stop getting new customers and decrease their ROI. But that just isn’t the case.

In fact, cleaning your list will do just the opposite: it will improve your ROI by increasing the number of open rates, click-through rates, and conversions per campaign.

3 Ways You Can Create Data-Driven Content

3 Ways You Can Create Data-Driven Content

How many times have you struggled with creating marketing content? This is a common problem for marketers. In the mad dash to create content, marketers often end up publishing content that doesn’t generate desired results. So it’s time to make a change. The solution is to create marketing content based on data.

Here we’ll explore 3 different ways you can create data-driven content and show you how to get started using data for your own content marketing.