5 Social Media Strategies for B2Bs in Any Industry

5 Easy Ways to Get Started With Inbound Marketing

B2B companies are constantly redefining what it means to be a brand in the digital landscape. IBM, Google, Cisco, Adobe, General Electronics — these are just some of the big names in business that are winning in social media. Sure, their recognizable names, global status, and near limitless resources give them a distinct advantage in the world of social media marketing but there’s more to it than that.

These brands know their social media game and we’ll do well to follow their lead, regardless of what industry you’re in. Here’s how they’re doing it

How to Maximize ROI from Inbound Marketing Strategies

How to Maximize ROI from Inbound Marketing Strategies

Inbound marketing can be a powerful way to generate an increased return on investment (ROI). Costing around 60% less than conventional marketing but generating up to 3x more leads, inbound marketing can be a potent tool in your arsenal.

If you want to improve the ROI on your inbound marketing strategies, you’re going to need a plan. Luckily, we’ve got the strategies to make sure you succeed, so let’s look at a few top tips.

How to Conduct Inbound Marketing: A Guide For Beginners

How to Conduct Inbound Marketing: A Guide For Beginners

The new and upcoming way for businesses to reach new customers and create a customer base is inbound marketing.

This type of marketing has been on the rise when browsing through various websites.

But first, what even is inbound marketing?

Transforming Your Marketing from Outbound to Inbound

Transforming Your Marketing from Outbound to Inbound

Marketing campaigns in the past were usually characterised by a provider selling an offer to prospects.

Outbound marketing, usually plays a large role in this strategy. But now, the marketing world is changing and so should your approach.

5 Marketing Strategies You Can Implement Right Now

5 Marketing Strategies You Can Implement Right Now

Marketing is a must if you are looking to give your business an online presence and attract the right audience. While there is no such thing as a quick fix, there are some strategies that you can implement right now in order to grow your business and achieve more.

The Best Marketing Strategies for Small Businesses in 2021

The Best Marketing Strategies for Small Businesses in 2021

Hiring an actual marketing manager to execute effective strategies is often out of the budget for small businesses—and that’s fine.

At the early stages of the business, manpower is the immediate hiring priority. Marketing is then mostly left to the word-of-mouth of current customers. But business owners can make the most out of their resources with low-budget marketing tactics that can prove to be highly profitable. Given a week or a month, you’ll see your return on investment (ROI) reflect on your sales.

And if spending several hundred dollars on marketing intimidates you, don’t worry. Like most things in business, it’s a risk worth taking. Only this comes with proof and research.

Read on to see the best and most affordable marketing strategies for small businesses in 2021:

What’s the difference between inbound marketing and SEO?

If you’ve been looking to generate more sales and have been reading up on effective digital marketing strategies that you want to implement, you will probably have come across the terms inbound marketing and SEO. For those who are not in the “digital marketing game”, these terms can get quite confusing! They both help you get more traffic to your website and generate leads… so what’s the difference? There is definitely an overlap with inbound marketing and SEO, as there is with various forms of digital marketing, but hopefully this article clears up the difference between inbound marketing and SEO.

If you’ve been looking to generate more sales and have been reading up on effective digital marketing strategies that you want to implement, you will probably have come across the terms inbound marketing and SEO. For those who are not in the “digital marketing game”, these terms can get quite confusing! They both help you get more traffic to your website and generate leads… so what’s the difference?

There is definitely an overlap with inbound marketing and SEO, as there is with various forms of digital marketing, but hopefully this article clears up the difference between inbound marketing and SEO.

Optimise your website for inbound marketing

Optimise your website for inbound marketing

When we hear the word “optimisation”, it’s natural to immediately think someone is referring to SEO (search engine optimisation). However, it doesn’t always have to be the case. You can optimise your website for a variety of things – for speed, to generate more leads etc., although these things also probably do help with SEO too!

With this confusion, a question we often get asked is: “What’s the difference between SEO and inbound marketing?” In general, inbound marketing refers to the content you create in order to generate leads and opportunities, but SEO is how you optimise your website so that it ranks higher in search engines such as Google and Bing.

In this article, we take a look at how you can optimise your website to improve lead generation and boost the results of your inbound marketing campaign.

Inbound Marketing Strategies That Actually Work

Inbound Marketing Strategies That Actually Work

Content is still king! Even with all the developments in marketing, good quality content is still one of the most powerful marketing tools you have. This is because it allows customers to come to you, which is the point behind inbound marketing.

There are many different inbound marketing strategies that marketers shout about these days, but which ones actually work? We explore our favourite inbound marketing strategies here and explain why we think these are the most effective marketing strategies to help you increase your consumer base.