The Best Marketing Strategies for Small Businesses in 2021

The Best Marketing Strategies for Small Businesses in 2021

Hiring an actual marketing manager to execute effective strategies is often out of the budget for small businesses—and that’s fine.

At the early stages of the business, manpower is the immediate hiring priority. Marketing is then mostly left to the word-of-mouth of current customers. But business owners can make the most out of their resources with low-budget marketing tactics that can prove to be highly profitable. Given a week or a month, you’ll see your return on investment (ROI) reflect on your sales.

And if spending several hundred dollars on marketing intimidates you, don’t worry. Like most things in business, it’s a risk worth taking. Only this comes with proof and research.

Read on to see the best and most affordable marketing strategies for small businesses in 2021:

What’s the difference between inbound marketing and SEO?

If you’ve been looking to generate more sales and have been reading up on effective digital marketing strategies that you want to implement, you will probably have come across the terms inbound marketing and SEO. For those who are not in the “digital marketing game”, these terms can get quite confusing! They both help you get more traffic to your website and generate leads… so what’s the difference? There is definitely an overlap with inbound marketing and SEO, as there is with various forms of digital marketing, but hopefully this article clears up the difference between inbound marketing and SEO.

If you’ve been looking to generate more sales and have been reading up on effective digital marketing strategies that you want to implement, you will probably have come across the terms inbound marketing and SEO. For those who are not in the “digital marketing game”, these terms can get quite confusing! They both help you get more traffic to your website and generate leads… so what’s the difference?

There is definitely an overlap with inbound marketing and SEO, as there is with various forms of digital marketing, but hopefully this article clears up the difference between inbound marketing and SEO.

Optimise your website for inbound marketing

Optimise your website for inbound marketing

When we hear the word “optimisation”, it’s natural to immediately think someone is referring to SEO (search engine optimisation). However, it doesn’t always have to be the case. You can optimise your website for a variety of things – for speed, to generate more leads etc., although these things also probably do help with SEO too!

With this confusion, a question we often get asked is: “What’s the difference between SEO and inbound marketing?” In general, inbound marketing refers to the content you create in order to generate leads and opportunities, but SEO is how you optimise your website so that it ranks higher in search engines such as Google and Bing.

In this article, we take a look at how you can optimise your website to improve lead generation and boost the results of your inbound marketing campaign.

Inbound Marketing Strategies That Actually Work

Inbound Marketing Strategies That Actually Work

Content is still king! Even with all the developments in marketing, good quality content is still one of the most powerful marketing tools you have. This is because it allows customers to come to you, which is the point behind inbound marketing.

There are many different inbound marketing strategies that marketers shout about these days, but which ones actually work? We explore our favourite inbound marketing strategies here and explain why we think these are the most effective marketing strategies to help you increase your consumer base.

4 Powerful Strategies to Market your Business Without a Website

4 Powerful Strategies to Market your Business Without a Website

So, you’re running a business with a passion for what you do and you also have a growing customer base, but you don’t have a website and you’re wondering how to market your goods. The answer is not to give up because there are many other ways to market a business that don’t involve a website – and in many cases, will be even more effective.

Here are 5 powerful strategies to market a business without a website.

5 Steps in Creating an Inbound Strategy that Works

5 Steps in Creating an Inbound Strategy that Works

Think of inbound marketing as a way to inspire curiosity about your product or service. Instead of spending money on advertising, you’ll be focusing on creating content that will be shared freely and organically, without any cost to you.

People will always be drawn to quality content. As long as you’re providing something valuable, your audience will share it. So how do you get started? Here are 5 easy steps on how to create an inbound marketing strategy that works for your business.

Simple Things You Can Do to Maximise Inbound Marketing

Simple Things You Can Do to Maximise Inbound Marketing

We all know inbound marketing is one of the most powerful marketing tactics for businesses. It’s the glue that holds together your marketing strategy. If you’re in the business of marketing, then you know that inbound is the way to go. Inbound marketing is the focus of your marketing efforts on turning your customers into your ‘marketers’ or genuine advocates who’ll get the word out about you!

But what if you’re not an expert in this field? How can you learn the ropes and make the most of inbound marketing? In the past, inbound marketing seemed like a marketing strategy for B2B companies. But the truth is that inbound marketing is for everyone.

Here are some simple tips to make the most of inbound marketing.

6 Ways to Increase Your Conversion Rates With Inbound Marketing

6 Ways to Increase Your Conversion Rates With Inbound Marketing

If you want to grow your company and boost your conversion rates, you need to stop marketing to your customers and start marketing with them. Inbound marketing is the process of attracting the right prospects to your marketing funnel by providing them with educational content, which they can consume at their own pace.

It’s a strategy that’s very effective for getting prospects to buy your product. How do you get started with inbound marketing? Here are five simple steps to get you started on the path to increased conversion rates.

If you’re looking to improve the leads you get from your website, here are six sure-fire ways to improve your conversion rates with inbound marketing.

How To Find Prospects When You Have No Idea Where To Start

How To Find Prospects When You Have No Idea Where To Start

Prospecting can be a chore especially when you don’t know where to start. It’s not as simple as merely asking your network ‘Hey, can you hook me up with these people?’ This is true even if you have a great network.

Prospects are found through a variety of channels, including online sources, business directories, and the phone book. But it can be tough to determine which prospecting methods will be most effective for your specific needs. Luckily, there are a few different ways to find prospects that are most likely to help you reach your goals if you’re feeling a bit lost.

How to use Inbound Marketing to get more leads

How to use Inbound Marketing to get more leads

The way that we communicate with customers has altered dramatically in the past decade. The Internet is growing at an exponential rate, and it’s changing how businesses grow, too. Inbound marketing is a proven and cost-effective method of generating leads and creating brand awareness. Here’s how to use inbound marketing to get more leads.