Optimising Your Landing Pages For Lead Generation
One of the most common mistakes committed by businesses today is not leveraging their landing pages for lead generation. Instead,
Why Your Facebook Ads Aren’t Working
Advertising on Facebook is now considered as one of the most highly effective ways to market your brand online. With
A Guide to Multi-Channel Marketing
All marketers should know that the best way to reach more customers is by “being present to where your customers
Why You Should Consider Retargeting
Over the past months, there’s a bit of a decline in digital advertising due to the effects of the pandemic
Are PPC ads worth it?
Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) are the two most popular approaches used in internet marketing to boost website
7 Ways to Develop Further Social Media Leads
We are in the digital age, which means everything and anything is online. While most businesses have embraced their digital
Creating A Client Persona
Have you ever created a fictionalised version of your target customers? Let’s say you’re a high-end clothing company. Of course,
Nurture Sequences – Email Lead Generation
The thing to remember with email lead generation is that it takes the most time out of any of the
LinkedIn Lead Generation: Learning the Basics
LinkedIn is an underrated form of social media. We don’t give it enough attention, and we really should. It’s basically
B2B Lead Generation 101
Leads are obtainable for everyone, but what people seem to forget with B2B lead generation is that you need to