What You Need to Know About Outbound Marketing

What You Need to Know About Outbound Marketing

Outbound marketing is a method of advertising that involves contacting people outside of your company to grow your customer base.

The process includes researching and identifying target customers, creating the appropriate pitch and message, and executing it in a way that is effective.

How to Conduct Outbound Marketing Without Annoying Your Customers

How to Conduct Outbound Marketing Without Annoying Your Customers

Outbound marketing lets you build relationships with new and existing customers outside of your website and email campaigns. But oftentimes, a persistent salesperson makes customers feel either anxious or annoyed.

Outbound marketing is the ongoing process of attracting and retaining customers. Some examples of this include cold-calling, direct emailing, event sponsorships, billboards, etc.

For reference, imagine moments where mallgoers avoid making eye contact with salespeople handing out flyers at the mall. The salespeople notice this—and yet they still ambush the people subtly trying to get away.

Even if you mask it as persuasion tactics, you can’t remove the feeling of having crossed a boundary with the people you approached. It puts them on the spot, and that makes them uncomfortable.

But when done correctly, this type of marketing should be low-pressure and provide a refreshing break from all the other sales pitches your customers receive on a daily basis.

Genuine Marketing Strategies You Need to Know in 2021

Genuine Marketing Strategies You Need to Know in 2021

As marketing practices, tools, and platforms become more complicated, it’s easy to lose sight of how important technical issues are. Believe it or not, not being able to keep up with modern trends affects performance.

Does your company need marketing help? If not, then you should at least know what options are available to you. With that said, here are four types of marketing vital for any business to understand in 2021.

Why You Should Never Outsource Your Marketing: The 3 Best Reasons

Why You Should Never Outsource Your Marketing: The 3 Best Reasons

Nowadays, every aspect of running a business can be outsourced—including a company’s marketing team.

It’s become extremely popular when it comes to tasks that businesses don’t want to or don’t know how to do. Popular examples of outsourced services include lead generation, graphic design services, and financial management. All of which focus on singular tasks with an industry professional.

And while outsourcing has more pros than cons like reduced costs on employee benefits and office space, it isn’t always the wisest business strategy to make. Especially on something as important as the company’s marketing team.

So in this article, we’re discussing 3 of the best reasons why you should opt for an in-house marketing team instead of outsourcing it.

How to Use Outbound Marketing to Grow Your Business

How to Use Outbound Marketing to Grow Your Business

Outbound marketing, also known as interruption marketing, is a strategy where businesses call attention to their brand through paid ads, commercials, and cold outreach. As opposed to inbound marketing where customers are the ones to actively seek out the brand.

Having a solid outbound marketing strategy is key for every young business. As an example, companies use print and digital media to make their presence known. In a situation where customers would’ve otherwise never heard of them.

To help businesses thrive online, here are some examples that you can apply to your business.

Three Steps to Cold Emails

Three Steps to Cold Emails

Every business thrives on gaining new customers. This has always been an important part of running a company, but with increasing competition from all sides, the emphasis on gaining and retaining customers is more vital than ever.

There are lots of different ways to attract custom. No matter how great your business, without people knowing about it, the company will falter. One way to draw in new customers is to perfect the art of the cold email.

Now taking the place once occupied by cold calling, a cold email will compel your prospect to engage with the business and ultimately tempt them to make a purchase.

Here’s how to get your cold emails right, time and again.