Outbound marketing, also known as interruption marketing, is a strategy where businesses call attention to their brand through paid ads, commercials, and cold outreach. As opposed to inbound marketing where customers are the ones to actively seek out the brand.
Having a solid outbound marketing strategy is key for every young business. As an example, companies use print and digital media to make their presence known. In a situation where customers would’ve otherwise never heard of them.
To help businesses thrive online, here are some examples that you can apply to your business:
Cold emailing is basically an unsolicited email that offers a product or service proposal to prospective clients. This especially works best if yours is a B2B company, as they’re more likely to monitor their inbox compared to personal emails. If done incorrectly though, your email template might end up in the spam folder.
The best way to avoid that is by keeping your emails short and sweet. Email marketing specialists put a lot of time and effort into subject lines and readability. Having a strategic list of leads can also increase your chances of having a high open-rate and getting a response. Overall, cold emailing is still a highly effective form of outbound marketing.
Cold calling follows the same methods of preparation as cold emailing. But instead of preparing eye-catching templates, you’re handed a script. It also gathers faster results compared to the first strategy because of its direct nature.
As annoying experiences might be when it comes to facing telemarketers, this strategy remains a very effective and reliable strategy. Especially for many sales and marketing professionals. Although most businesses prefer to outsource this task to appointment setters.
Paid ads on social media come with the most ROI and have become a staple in outbound marketing strategies. That’s because there are billions of people on social media every day. It’s the easiest way to reach your target audience.
And compared to cold outreach, paid social media saves more time, requires less effort, and increases brand awareness faster. All thanks to the diverse audience each platform caters to. The most important social media sites for targeted ads are FaceBook, Linked In, TikTok, and Instagram.
Paid search ads appear on Google and other search engines. It’s also a direct way to attract attention to your business since this works with keywords. And this is where SEO comes in.
When it comes to SEO, the main priority is to reach a higher ranking on search results through a lot of work. Including link building, blogging, building domain authority, etc. All of which is very time-consuming, but comes with long-term rewards.
Paying for ads allows you to skip this process and secure slots on the first few results that come up on Google. It immediately puts traffic into your site and lets people explore your products and services.
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