Inbound marketing strategies rely on search engine optimization (SEO) to boost the company’s content’s search rankings. Also, inbound marketing is all about making passive connections with your target audience. This is accomplished through the use of social media marketing, search engines, and customer data. Let’s take a look at the top 2022 inbound marketing trends.
Social Media platforms like TikTok, Instagram, and YouTube are stepping up their game when it comes to content creation. They started a new system of making short content to suit their viewer’s preferences. Indeed, video content is gaining popularity among consumers. However, there has recently been a differentiation made as to which type of video content is best — and short-form video material is winning for many. In fact, statistics revealed that in 2022, 51% of marketers who use short-form videos aim to raise their investment. Also, when it comes to learning about a product or service, 69% of people prefer video to text.
Moreover, short-form videos are more efficient at raising brand awareness than longer videos. Consumers prefer a short video to rapidly grasp the important ideas if you’re trying to raise brand awareness or expand your reach. Rather than devoting all of your resources to creating a long video that retains viewers engaged throughout, it’s a better use of your time and energy to create various short videos that are simpler to understand.
Remember that content is everything, without good content fewer engagements and audiences will reach you. Inbound marketing may be thought of as content being everything and everything being content. If used appropriately, your corporate newsletter could be just as helpful as your influencer marketing. Every blog post is a chance to influence the generation. Email marketing isn’t merely a form of cold writing. It’s an opportunity to develop content that will fit into your marketing strategy.
For the past 25 years, creating quality content has been one of the most important inbound marketing trends, and it will continue to be so for a long time. Inbound marketing relies heavily on content. SEO-optimized web content makes it easier for customers to access you by increasing the visibility of your material on search engine results pages (SERP). Contrary to a standard commercial, 70% of individuals prefer to learn about a brand or learn anything through an article or blog post.
Every company should learn that the quality of the content that they put out impacts several individuals and without good quality content they might lose potential clients and consumers. Truly, the more effort you put into your content, the better results you can acquire. Google issued a statement this year on its definition of quality content. Quality content should essentially represent E-A-T — expertise, authoritativeness, and trustworthiness — and these values should be visible across your entire website. Written content, integrated graphics, page layouts, and other elements must all work together to convey a sense of good quality.
Evidently, content marketing, new trends, and data show that if your content is not high quality, it won’t produce the desired outcomes. Content quality can now have a favorable or negative impact on your site’s rankings. Bad quality content is usually observed by individuals who have experienced your domain. Surprisingly, search engines are now able to detect it as well. In fact, if your content is weak, search engines will disregard your site and reduce your chances of ranking anywhere.
Listening to something educational is one way to gather an audience with your audio content. Marketing executives have access to more than just video content when it comes to interactive content. Podcasts, talk programs, and even audiobooks are still effective ways to generate inbound traffic. Podcasts, audiobooks, and talk programs can all help to raise brand awareness. Podcasts are an excellent tool to educate and engage customers, particularly the elderly.
Podcasts could be a great inbound tool for companies looking to educate customers, reach out to a somewhat older population, and enhance audience engagement. As a matter of fact, 96% of people prefer podcasts over newspapers and 74% of people listen to podcasts to discover and learn new things.
In 2021, influencer marketing generated the highest ROI for B2C companies, and this trend will continue in 2022. An excellent method for inbound marketing is to use interactive content in a marketing campaign intended for followers generated by someone else. Influencers can range from a different number of followers and their effectiveness. For instance, celebrity influencers (1.5 million and more followers) were reported to have 11.3% effectiveness while micro-influencers (10K-100K followers) can have 45.8% effectiveness and ranked as the most effective among others.
Obviously, influencer size does not always imply influencer performance. As a result, when you initiate an influencer marketing campaign, you should keep a close eye on the results. Launching various influencer marketing initiatives with influencers with varied audience sizes may be the best option. Compare the findings to see which audience size provides the most return on investment for your inbound marketing efforts.
Only you can say what strategy works for you the most no matter how successful they were. Therefore, continue to explore new inbound marketing strategies. Changes are coming in 2022, which means it’s time to rethink your marketing strategy. If your present strategies aren’t keeping up with the times, make changes to capitalize on your recent success.
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