LinkedIn is an underrated form of social media. We don’t give it enough attention, and we really should. It’s basically the business form of Facebook, and you’d be surprised by just how much you can gain from using it properly. It’s time for the standard Big Three to expand and involve their forgotten sibling. If you’re looking for strong B2B lead generation, this is exactly where you need to be. Below, you will learn all about the essential basics of LinkedIn lead generation. 


Why Use LinkedIn for Lead Generation?

It might not have the high traffic levels that Facebook and Twitter enjoy, but there are reasons why you should be using LinkedIn for B2B lead generation. 


Firstly, it is made up of professionals who have purchasing power. Over 20% of users are able to make purchasing decisions for their company, and it is also the most commonly used platform for Fortune 500 companies. What this means is that your target audience is probably already here and waiting. 


It also has some of the most active users across all social media platforms, with  44% of monthly active users logging on to check out the latest news every day. That means millions of potential leads each day. It’s not a number to sneer at. 


80% of B2B leads from social media come from LinkedIn. It’s an impressive number, and not one you want to ignore. It creates the most leads, and it does this for less than its competitors. This means that even with paid ads, you are winning no matter the outcome. It has double the conversion rate of Google Ads, and that’s saying something. 


Finally, you can be really granular about who you want. The targeting mechanism on LinkedIn is beautifully refined because it has been tailor-made for B2B lead generation. It has everything from the basic company industry and job title, all the way down to smaller details like job function and seniority, as well as company size. 

Free Strategies for Finding Leads

Here are some quick and easy free strategies that you can use to garner interest and generate new leads on LinkedIn:

  • Publish articles
  • Post updates daily
  • Join groups
  • Engage with targeted users
  • Engage with current clients 

Paid Strategies for Finding Leads

Here are some useful paid strategies for discovering new B2B leads on LinkedIn. Remember, this platform has the highest success rate for B2B leads:

  • Sponsored content 
  • Sponsored InMail (LinkedIn Mail)
  • Lead Gen Forms (can be added to InMail)
  • Dynamic Ads 
  • Display Ads 

To Conclude 

94% of B2B marketers are already using LinkedIn to find their next leads. This means that they are onto something, and if you haven’t started utilising it, then there is a lot you are missing out on. It’s time to start making use of the largest business social media platform out there. Spruce up your profile, create your pitches, and get to work generating some of the most valuable leads your company is likely to find. 

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