When it comes to marketing, there are things you need to do right and things that you need to avoid completely.

This is especially true when it comes to marketing data lists, especially dynamic data lists, and if you want to generate tangible results then there are some things you’ll need to know, so let’s take a look.


Static Lists Could Violate GDPR Rules

Email marketers around the world are required by law to allow recipients to opt out of emails they no longer want to receive. The General Data Protection Regulations is about ensuring transparency and honesty.

When you are purchasing static data lists, you are never actually sure whether the data on there is legal. However, when you purchase dynamic data lists, you can be sure that the data is always relevant and up-to-date.


You’ll Send Emails to the Right People

Marketing is all about targeting the right people but with paid-for lists, you have nothing more than a list of possible targets, some of which might not be contactable.

With dynamic data lists, they are constantly updated and that means that those who are on the list are the right people to contact, so if you want to target decision-makers, then dynamic lists are the way to move forward.


People on Static Lists Might Not Know You

Too often, static lists contain information about people who have no idea who you are. You might be attempting to target decision-makers in your target area but that is not guaranteed with a static list. People move roles, companies change and information changes, so you could be making contact with people who have no idea who you are.

You can avoid this problem when you opt for dynamic lists as this will ensure that the people on the list are more likely to know who you are and what you offer.


You’ll Benefit From Tailored Lists

Dynamic lists are constantly changing and that means that you can benefit from having lists that are tailored to your needs. If the criteria changes, the list will change with you and that is something that you can rely on when it comes to marketing.

It enables you to evolve, adapt and change knowing that your lists will change with you. It helps to avoid duplication or emails sent out to the wrong people. In fact, whatever the data might be, you can rely on it knowing that it is relevant.


You Won’t Annoy People

If people on dynamic data lists know that their information is on there then they are more likely to respond in a way that you want them too. When you take the static option, the data is less reliable and that could result in your annoying people unintentionally but that could do your business and your brand more harm than good.

So, static data lists have their use but in reality, they really are not that reliable. Dynamic data lists enable you to keep ahead of any changes.

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