When you use internal links on your pages, it allows users to find and visit other pages of the website that are relevant to what they are looking for. Adding internal links also improves user experience and makes it easier for crawlers to find your pages and send more ranking signals to search engines, allowing your pages to rank higher in search.
Here are some ways on how you can maximise your internal links to improve your SEO:
- Take note of your best content
In order to make the most out of your pages, you need to determine which amongst the pages of your website are doing better than the rest. Even if your website has a lot of great content, you need to know which one would best serve the interest of the users at a certain point.
If you can, create a spreadsheet or master list of the best contents you can link to. This will allow you to be more consistent in using internal links to drive more users to these pages.
- Choose relevant links
Maximising internal links does not mean that you can just choose anything from your master list and add the link to a page. You also need to consider how the pages you link to would be relevant to the user’s search intention. Otherwise, they might end up leaving the page instead of exploring more and converting into customers.
- Understand user’s search intent to create better anchor text
Understanding the user’s needs is crucial in choosing the right page to link to, and in writing an anchor text that will encourage them to click on the link.
Whilst it sounds easier to just add internal links by choosing a related term as an anchor text once the content is written, doing so may not always work in getting the users to proceed to the page you are linking to.
Using anchor texts that provide enough contextual information will make it easier for users to understand where a certain link will take them, and possibly highlight why it is relevant to what they are looking for.
- Update Anchor Texts and Internal Links
As your website grows, there will be additional pages that may become more relevant to users. Whilst it is not required, it would be best to update your anchor texts and internal looks from time to time.
Take note that the context of your page’s content may change over time. Hence, updating your anchor texts and internal links can help ensure that both elements will continue to provide relevant information to your potential customers.
- Monitor the performance of your internal links
As always, you need to track the performance of the page and its internal links. When possible, use tracking tools to determine which anchor text and internal links are getting more clicks from your website visitors.
Based on this information, you may try using different anchor texts to see how it can get more clicks to lead users to the page you are linking to. You can also use this in creating more useful and relevant internal links in the future.