Social media has been playing a big part in many people’s lifestyles. Aside from allowing users to easily connect and communicate with other people, no matter the distance, it can also be used by businesses to get more customers.
Over the years, brands have been using various social media platforms to either sell their products on the spot or drive more traffic to their eCommerce website to increase conversions. If social media is not yet part of your marketing strategy, you might be missing a lot of opportunities to boost your eCommerce traffic.
Here are some ways on how you can maximise your social media pages to drive more traffic to your eCommerce site:
Use Facebook Messenger to provide customer support
Adding a feature on your eCommerce website that allows users to send you messages via Facebook Messenger will make it easier for them to touch base with you if they have any queries about your products.
Whilst other messaging apps/widgets will allow them to send messages within the website, it may be harder for them to check any new messages if they need to go back to the site to do so. Using Facebook Messenger will allow them to see new messages even if they are not on the website. This way, they can be easily reminded of the query they sent about your products even if they close their web browsers. Hence, creating more opportunity to lead the users back to the website.
Making an effort to provide support and communicate properly with your potential customers can help you establish trust and build a good relationship with your customers. Offering high-quality products and excellent customer support is crucial in building your brand’s reputation, as well as developing brand loyalty amongst your customers.
Try using Instagram/Facebook Stories to get more sales
Offering your products through Facebook and Instagram Stories is another way of driving traffic to your eCommerce website without flooding your follower’s feed with product offers.
Whilst these posts will only last for 24 hours, they can still help in increasing your visibility and reach. You can add links to your stories to lead customers to your landing pages and complete the conversion on your website.
Aside from publishing stories about your best selling products, you can also promote less known products to give them more exposure. If you’re up for a little challenge, you can create themes and packages to make it easier to give your other products equal exposure.
Use Dynamic Ads for your remarketing efforts
Using dynamic ads allows you to maximise your resources by serving product ads to potential customers based on their previous actions on your website or engagements with the content they see on Facebook.
You can leverage different remarketing efforts by serving specific product ads based on what your potential customers have looked into on your pages or what products they left in their carts on your eCommerce site. You may also retarget them to serve ads of products that they usually buy from your website.
If you’re looking into reaching more customers, you can set up lookalike audiences to target potential customers who may be interested in the products you offer.