To reduce the spread of COVID-19, a lot of consumers have resorted to online shopping instead of going to a physical store to get their groceries and other personal needs. In fact, a lot of retail stores experienced a spike in their web sales by at least 60% since the pandemic started.
However, even with an increase in the number of online buyers, you’re still not guaranteed to get a sale. In today’s competitive market, if you want people to notice your brand and purchase your products/services, you have to work for it.
One of the easiest ways to do that is by gaining positive online reviews.
Why are online reviews crucial?
– They build credibility.
Let’s say you’re looking for a phone case on Amazon. Sometimes, you will encounter 3 or more retailers selling the same product. In situations like that, a consumer who’s ready to buy will most likely purchase from a seller with the most number of reviews. Why? Because they look more trustworthy than their competitors.
Building trust online is tough. Shoppers usually question the legitimacy of a brand if it has low to zero reviews, which is why, as much as possible, you should encourage your customers to leave a review on your page once they get their orders/experienced your services.
– They help improve your SEO.
Having good SEO is important if you want your business to appear in online searches. Based on reviews alone, Google can already determine whether your company’s site and products/services are of high quality. And we all know that if Google thinks that your company is valuable, you get a better chance in the SERPs.
– They influence purchase decisions.
Getting online reviews is a way to tell your target customers that a lot of people are interested in your brand. Because it seems like people are talking about you, this will naturally just spark interest, which could influence a shopper’s decision-making process.
They drive leads/sales.
Online reviews, whether it’s directly on Google or on someone’s website, can significantly increase your traffic. And even though traffic doesn’t usually equal sales, if a user went to your website after reading an online review about your product/services, there’s a big chance that they’re already interested in what you’re selling. Therefore, they are only a few steps away from purchasing.
In the world of eCommerce, because your target consumers can’t physically judge whether your product is good or not based on their standard, you can only expect that they will rely heavily on online reviews if they want to learn more about your product. Therefore, you should put extra effort into encouraging positive reviews about your brand.
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