Nowadays, LinkedIn is one of the most effective platforms for finding new and potential partners, customers, and clients. In fact, it has been used by a lot of B2B and B2C companies as their marketing strategy and they are using the LinkedIn Sales Navigator for prospecting. Prospecting on LinkedIn Sales Navigator is one of the most efficient prospecting strategies which is strongly recommended by marketing specialists and successful business owners. Other social media platforms may not work as effectively as LinkedIn.

Yet, the problem is that a lot of new business owners do not have enough knowledge on how to execute strategies for LinkedIn prospecting; hence, the reason why this article was made. In this article, you will discover how to use LinkedIn to locate target prospects and easily turn them into your customers


Establishing buyer’s persona

First, you really need to specify your prospects by creating a buyer persona. A prospect is someone who you think can benefit from your business and would likely purchase what you have offered to them. They can be from other businesses, organizations, industries, corporations, or even ordinary people you have come across on different streets.

Carefully identifying your target leads will help you to find genuine and loyal customers in the future. If you still do not have a buyer’s persona, you should create one right now. Here are the simple tips you need to take note of for creating it:

  • Identify their demographics (age, educational level, gender, country, etc.)
  • Personal details (hobbies, current position in work, likes and dislikes)


After that, you can now start looking for them on LinkedIn.


Advanced keyword searching

One of the quickest approaches in doing lead generation on LinkedIn is through advanced searching. When you open your LinkedIn, you can find the “advanced option” to the right of the search box and click it to begin it.

When doing keyword searching, identify first the keywords that are closely associated with your leads. These are the following tips on what terms to use to segregate and identify individuals.

  • Title (job-seeker, assistant, consultant, clerk, HR)
  • Specific descriptions about companies, schools, organizations, and the like
  • Address (Street, City, Zip Code, Country)
  • Demographics (Gender, Age, and the likes)


Communicate with your target prospects

After locating your target prospects or leads, try your best to connect with them. One way is to send a personalized invitation in a way that they feel that they are special. Put as much as you want as long as it is not offensive and formal because you are in the phase of knowing that person more.

Next, request an introduction through emailing or calling a mutual friend or a common contact. On LinkedIn, you can actually do it by clicking the “introduction link” on the LinkedIn page of your targeted prospect. As much as possible also, try to find individuals who are directly connected to your prospect. Find those individuals that are trusted for your business. On LinkedIn, it is possible to view the network of a certain individual. Just go to the bio area and check the blue number of connections. Click the search button and start now your keyword searching.


Seek out prospects who are job seekers

When you are looking for prospects who are job seekers, you can use LinkedIn to locate them easily. In fact, hiring your prospect as your employee is one of the cunning strategies in marketing. They will feel the urge or willingness to purchase your new products or service. They can also convince their friends, families, and relatives to purchase your products and services.

Find contacts or prospect that has just joined a new firm or who are actively seeking jobs. Utilize keyword searching and turn on your notifications in order to be updated. With that, you can add more prospects for your business who will become your loyal customers soon.


Take a look at your competitor’s network

Lastly, try to investigate your competitor’s networks. It is fortunate that this feature is readily available on LinkedIn because the networks of each individual are searchable – which includes your competitors. As much as possible, try to reach out to new prospects from your competitors and introduce them to your services or products.

Maintain respect at all times if the new customer had already set its loyalty to your competitor. You can convince them but you can force them to switch to your business. Try to be kind and ready to accept rejections


These are the tips that worked for me and they will only become effective if you apply them religiously. However, please be reminded that what works for me might not work well for also. But I can assure you that this is 80% effective for your business.

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