So, you’re running a business with a passion for what you do and you also have a growing customer base, but you don’t have a website and you’re wondering how to market your goods. The answer is not to give up because there are many other ways to market a business that don’t involve a website – and in many cases, will be even more effective.
Here are 4 powerful strategies to market a business without a website.
According to the latest data, about 200 million small businesses from around the world are using Facebook and its tools to market their business and reach more people. This isn’t surprising considering that Facebook has 2.2 billion monthly users, making it the ‘King of Social Media’ and a darling for marketers.
Besides the jaw-dropping statistics, what makes Facebook so attractive to businesses who can’t invest in websites yet is that it’s easy to advertise on Facebook! So easy and cheap in fact in the last quarter of 2020, Facebook brought in $27.2 billion in ad revenue! Facebook ads can help businesses get noticed quicker and keep up (or even surpass) the competition. Facebook also helps in finding new qualified leads, lead on-the-fence audiences further down the funnel, and target the right people that you really want to know about your business.
Just like Facebook, Instagram is another powerful social media platform that businesses can’t afford to ignore. For starters, besides food, products are the other top contenders for the top Instagram content. What this means is that Instagram users are aware they’ll see offers, deals, and discounts — and they don’t mind!
Another Instagram feature that helps small businesses get a lot of traction is the location feature. It has been shown that posts tagged with the location get 79% more engagement compared to those without. This can be effectively used to help people find you and draw them in.
Lastly, Instagram is a time saver when it comes to content posting as it lets you work smarter by repurposing content you’ve already used elsewhere and using them on Instagram. This saves you the trouble of needing to create more content.
YouTube
YouTube marketing has been rising steadily for years and you really ought to be tapping into YouTube’s massive horde of web traffic. In terms of numbers, you’re looking at over 5 billion videos viewed daily by 30 million visitors a day. Those 30 million people are also using YouTube to find things which makes YouTube the second biggest search engine, eclipsed only by Google.
Using YouTube for business lets you reach a widely varied audience with creating videos created especially for them. And you can also hitch a ride and use the popularity of other videos by advertising on other people’s content.
Having a YouTube channel can also greatly benefit businesses given that the platform has about 1.8 billion active users every month. The combination of having a channel as well running ad campaigns can boost in-store visits and engagement.
Twitter is one of the world’s most popular social media platforms with over 335 million users. Many businesses use Twitter to reach and connect with their customers. According to statistics, 70% of small businesses use Twitter. Likewise, 67% of B2B businesses are using Twitter as a digital marketing tool.
Perhaps just as important, 85% of users feel more connected to a small business after interacting with them on Twitter. Having a presence on Twitter is crucial to businesses as Twitter reports that 63% of people follow businesses to show their support for them. The more your businesses tweet, better the engagement (just be sure to make it meaningful).
Social media to promote your brand
Driving prospects to your social media pages can help your business build a good rapport with your customers. It also goes a long way in keeping your loyal customers in your fold as it gives you more media channels to develop and sustain relationships even if you don’t have a website.
Final thoughts
Having a website is an important part of marketing your business. You need to have a site where your customers can find information about your business and you can connect with them. But for some people, that’s not possible.
Maybe you don’t have the money to start a website or the time to maintain it. Maybe you don’t know what to put on the site. Or maybe you’ve already created a website, but it needs to be rebuilt from scratch. Whatever the reasons, not having a website shouldn’t stop you from marketing your business and growing your sales.
On the contrary, it should make you more creative and open to explore options and strategies such as those we’ve listed above.
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