About Us

salesleadgen.com was formed as an offshoot of our sister company saleslearn.com – which is the UK’s fastest growing Institute of Sales and Marketing Management (ISMM) training centre.

saleslearn.com launched in 2013 and having grown 400% year-on-year since that time has established itself as the market leader in work-based sales learning. This growth was achieved by implementing the same proven lead generation techniques from the ISMM syllabus that were being taught to their customers.

By 2015, with a customer base of over 50 small, medium and large corporate customers being trained in ISMM best practices, a groundswell of demand had built up for saleslearn.com to also manage the lead generation campaigns of those customers. And so to satisfy this demand, salesleadgen.com was born!

Lead Generators with a Difference

The lead generation market is made up of two spectrums – marketing agencies who will create a content pipeline and grow your brand awareness and then telemarketing companies will suggest buying in some data before proceeding to “hammer the phone” to see if anyone is interested in your products and services.

salesleadgen.com operates in the middle of these spectrums, taking the best aspects of e-mail marketing and content creation from the marketing agencies and combining this with the frontline exposure and rigour of the telemarketing companies. Because we manage both the design and execution stages of all our campaigns, our integrated approach offers a comprehensive solution for our customers.

Our Values

With salesleadgen.com what you see is what you get.

  • Every member of the team has been trained to deliver exactly the same level of exceptional service to our customers
  • We are committed to being completely transparent in what is happening in our customers’ campaigns
  • Our system gives customers total visibility on how suspects are developing into prospects and ultimately leads
  • Customers can spot check the calls that our team have been making on their campaigns
  • We are results focused, we won’t talk to you about wishy-washy metrics like brand reach, our focus is on converting suspects into leads.
  • We are consistent, the team won’t run out of steam after 2 months and allow the pipeline to dry up

Sales Industry Recognition

"After working with the people behind salesleadgen.com for the past two years, we are delighted to endorse their sales lead generation service.

"Having seen the incredible success and growth of their sister company in the sales training space, we are not surprised that companies have sought them out to manage their own sales lead generation processes.

"salesleadgen.com are a shining example of how powerful ISMM best practices can be in generating sales leads on a continual basis.”


Frances McCabe – Head of Education

Management Team

Nick Gilbert

Nick Gilbert FInstSMM, Managing Director

Nick is using the experience gained from launching one successful company in the sales performance improvement industry, to fast-track growth of salesleadgen.com. Having procured lead generation services countless times in the past, Nick continues to use these (often painful!) encounters to differentiate our technology-led solutions.


Jon Pickles

Jon Pickles, Finance Director

An experienced financial director with extensive experience of the technology sector, who facilitates our growth with his proven approach to financial management. Jon can crunch spreadsheets with the best of them, but his real expertise lies in jargon-busting financial discussion and overall business improvement/optimisation.