Copy Testing – Why is it necessary?
Marketing campaigns and advertisements can cost a lot. Hence, it is critical for businesses to test the effectiveness of their
Local SEO: What Is It & Why You Need It
While it has been around for years, local SEO has become more relevant today, especially with the spike in mobile
Effective Social Media Ad Copy
For the past years, social media usage has remarkably increased; from users spending 90 minutes daily in 2012 to spending
SEO Copywriting
Content marketing has certainly revolutionised the way brands approach their audiences. Today, if you really want your target audience to
How Brand Awareness Impacts Your Business
Brand awareness plays a big role in the purchase decision of consumers. In fact, it’s the first factor that influences
Why You Need Evergreen Content
To build a strong relationship with your audience, you should constantly provide high-quality, relevant content. It could be in the