As marketing practices, tools, and platforms become more complicated, it’s easy to lose sight of how important technical issues are. Believe it or not, not being able to keep up with modern trends affects performance.

Does your company need marketing help? If not, then you should at least know what options are available to you. With that said, here are four types of marketing vital for any business to understand in 2021.

SEO

Machines are trusted to process data to make tracking easier opposed to traditional means nowadays. While it could either be easy or tricky, structured data is proven essential in today’s modern age.

Thanks to this development, opting for search engine optimization (SEO) efforts is just what you need. SEO helps your site with visibility in terms of ranking on engines like Google. Basically, it optimizes your content to make sure it’s on the first page when someone looks up a keyword.

SEO helps businesses with two things:

• Finding target audiences

• Increase sales through studying provided data (outside of paid media channels)

Expanding your reach as a business is invaluable now, but the problem is the traffic you have to contend with. While it could take some baby steps with an outsourced agency, understanding SEO efforts require patience from both sides.

Social Media Marketing

Social media marketing is how a business uses social networks to market a company’s products and services. It lets audiences know that they could be heard and serves as an avenue for connection and engagement.

Social media marketing is straightforward yet complex due to data analytics being a huge part of it. Apart from existing audiences, social media marketing also attracts new ones. Being in the loop with what’s trending on social networks also helps a brand stay afloat.

As of now, the four most powerful social mediums where social media marketing shines are:

• Facebook (Longer, detailed posts where photos and captions can be flexible)

• Instagram (Carousel photos and graphic stories where captions are short and sweet)

• TikTok (Quick, accessible edited videos used for product promotion or content)

• Twitter (Focused on quality of written content limited to 280 characters and supported by 1-4 photos)

Influencer Marketing

Influencer marketing doesn’t differ that much from social media marketing. The main difference being the using content creators or people of expertise with social influence to endorse products.

Influencer marketing employs these content creators to increase traffic, deliver your brand’s message, and improve awareness towards it. More often than not, influencers could already market to your audience.

Authenticity is essential for successful campaigns. Influencers help improve content value and increase audience engagement. As trendsetters, they start conversations while delivering quality content and serve as a credible authority.

Understanding the ins and outs of your brand also helps you connect to influencers who are perfect to work with. If one wishes to utilize influencer marketing, they must remember working with agencies that understand three things:

• Versatility. Expertise in various industries is invaluable for marketing.

• Exhibiting flexibility. They need to be able to address budget or adjustment issues for you.

• The value of transparency. Letting you know what’s up at all stages provides comfort and assurance for you and your brand.

PPC

Pay-per-click (PPC) marketing is an online advertising strategy used to drive traffic from one website to another. Websites may post onsite articles on their blogs that directs the reader to another site that connects to their post.

For example, a marketing agency could post about essential products during summer. As you breeze through the article, the website provides a link to a shop where sunblock is sold. PPC marketing is effective because it’s commonly linked to first-tier search engines (like Google).