The way that we communicate with customers has altered dramatically in the past decade. The Internet is growing at an exponential rate, and it’s changing how businesses grow, too. Inbound marketing is a proven and cost-effective method of generating leads and creating brand awareness. Here’s how to use inbound marketing to get more leads.
Inbound marketing is focused on leveraging your content to find new customers and increase awareness and demand for your product or service. Compelling content and high-value useful information will allow people to connect with your company. Using your content to engage with your prospects (and existing clients) will allow them to take an interest in what you have to say and help to develop a relationship with you.
Inbound marketing allows you to draw people in, rather than getting in their faces with ads, it also helps alleviate some of the need for outbound as it creates organic leads. Use inbound to open the door for your business to engage and have a conversation with customers.
Inbound marketing tactics are constantly evolving, but the basic principles are the same: Create a “message” for your business, then find an existing “market” that shares it and/or buys it. In a climate where customers have come to expect more engaging and even interactive content, marketers have to keep pace and deliver.
Inbound isn’t a stand-alone strategy, it needs to be part of your holistic marketing strategy, it’s a business-wide approach. HubSpot calls inbound a business methodology, and the inbound approach applies to every aspect of your business. For example after-sales service. Your inbound after-sales strategy should focus on content that helps customers, allowing them to discover new features and functions of your products.
Another huge benefit of inbound marketing is that it’s much easier to get started on a large scale than trying to start a conventional marketing campaign.
As new ways to market your business or product emerge, the ways in which your customers engage with your brand are also evolving. Inbound marketing is one of the best ways to connect with your target market, and there are three ways you can implement it to build your leads.
1) Content marketing. This is one of the easiest ways to start driving traffic and growth. A solid content strategy and a well-written blog are still one of the most effective ways to get your brand out to your target audience.
2) Survey your current customers and leads. You don’t know what you don’t know. Your goal isn’t to bombard them with questions and hope they uncover something you didn’t know about your own business. Instead, create a simple questionnaire to try and understand the problems your clients and prospects are facing so you can create effective content that targets the solution.
3) Optimise keywords on each page. This is an entire topic in itself. So let’s just focus on the basics. Decide what keyword(s) a specific article should focus on. Use them across the page in a natural way, without seeming too intent on “stuffing” your words into the article, and let search engines do their work. (easy right)
There are many ways to generate leads and increase your conversion rate. But the key is to get the basics right. Inbound marketing can help you get started on the right foot, and you can rest assured knowing that this is a strategy that’ll pay dividends in the future.
What do you think? Does inbound marketing sound like the right strategy for you? Did this article convince you to try inbound marketing?
Drive sales and expand your business with specialized, targeted communications and new business opportunities, with SalesLeadGen.