Even though a lot of social media platforms like Facebook and TikTok have been getting some backlash lately, we cannot deny the fact that they have revolutionised the way we communicate.


Because of social media, the way we share information and connect with other people has drastically gone faster. We were also given a platform to interact with millions of people around the world. This is especially true with celebrities and influencers as they get millions of followers and/or subscribers on platforms like Instagram, Twitter, and/or YouTube.

Obviously, because it’s a no-pass trend, even businesses were forced to create their own accounts (or pages) to be able to explore the opportunities of the channel; which, by far, revolves around brand awareness, lead generation, and sales.

But like any other digital marketing channel, social media also has its positive impacts to brands. Let’s start with the negative. 


Negative Impacts


  • It requires a large investment. We are not just talking about money here, but also effort. To be able to maintain an active social media account, companies usually hire a social media manager who sees to it that the brand’s pages are always updated. In some cases, there’s also a need to hire a whole team that will handle the creatives of the brand.


  • There’s zero control over what your customers can do. Social media gives people the freedom to talk about whatever they want to talk about. This isn’t necessarily a bad thing unless they say something bad about your brand. In platforms like Facebook, once a customer leaves a nasty review on your page, there’s really no way for you to take it down unless they delete it.


  • You might get overly dependent on it. While social media is a great platform to reach out to both potential and existing customers, some businesses rely on it too much, which isn’t really a good thing since this could result in not wanting to explore other channels anymore. 


  • The competition can get too overwhelming. Because more and more businesses from different industries are exploring social media, this also means that your competitors are increasing. And sometimes, it can get frustrating when there are 10 other businesses around your block who are selling the same thing as you do.


Positive Impacts


  • It can help you reach out to a larger audience. One of the most obvious benefits of social media is increased exposure since there are literally millions of users that can potentially see your brand. You can also leverage that and eventually turn a connection into sales.


  • It gives smaller businesses a chance to get heard. The thing about social media is that no matter how big or small your business is, as long as you’re in the platform, you are ensured to get an opportunity to communicate with your target audience.


  • It adds credibility to your business. Having a social media page is like a proof of legitimacy for a lot of users. And that means a lot to consumers nowadays as they would want to see how other people perceive your brand first before they even decide if they should give you a chance.


Final Thoughts

Social media is a great platform if you’re looking to boost your brand awareness, engage with your customers, and/or generate more leads. However, it can be a little demanding since it requires experimentation, patience, and a good marketing strategy to be able to succeed.  

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